Enjoy the Race, Not Just the Finish Line

When you produce movies for a living, there are a number of sexy moments, many of which we’ve just lived through with the release of Believe Me: parties with actors and investors, interviews with nationwide press, red carpet premieres, Q&A sessions with big crowds. All of these occasions are important milestones that have both celebrated and rewarded much hard work. What many forget or fail to realize is that these moments comprise maybe 0.01% of the total time spent on the project. And, the other 99.99% is very unsexy.

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