We spend a lot of time at Riot talking about how to start something, follow your dream, or make an idea into reality. But, our careers have also taught us that it’s important to recognize when something just isn’t working, and there’s a better option to consider.
When you produce movies for a living, there are a number of sexy moments, many of which we’ve just lived through with the release of Believe Me: parties with actors and investors, interviews with nationwide press, red carpet premieres, Q&A sessions with big crowds. All of these occasions are important milestones that have both celebrated and rewarded much hard work. What many forget or fail to realize is that these moments comprise maybe 0.01% of the total time spent on the project. And, the other 99.99% is very unsexy.
So many of the questions I get about my career have to do with getting started. One of the unique things about Riot and a few other things I’ve done in recent years is that my partners and I have pretty much started from scratch where many take years to get an education or branch off of an established company. Of course, the way we’ve done it is not necessarily “better” than the “normal” way, but it can be more exciting and challenging. It also doesn’t take a genius, nor a team of geniuses, to do it.