Recapping the DVD Release

After walking through the last major phase of releasing Believe Me, we can say (as usual), we feel very blessed. The support from Riot fans was so wonderful, and a lot of you have been asking, “How’d it go?” I figured recapping the DVD release would be a fitting way to end this week. Here’s a roundup of some recent high points for Riot Studios and Believe Me.

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The Lecrae Scene

[SPOILER ALERT]: This post contains spoilers about our latest film, Believe Me. If you haven’t seen the movie yet, what’s wrong with you? It’s available now on DVD, Blu-Ray, and Digital HD. Go watch it. Then, come back here. If you have seen Believe Me, read on.

[VIDEO]: Make sure to read to the end of this post for a fun behind-the-scenes video with Lecrae.

Yes, this is about the Lecrae scene. And yes, it’s one of the funniest, most talked about parts from Believe Me. It’s a movie within a movie titled By Saving Grace, starring a Christian doctor character (played by chart-topping Grammy winner Lecrae) and featuring a soundtrack with a hit Phil Whickham song. Pretty perfect. The Lecrae character’s clear albeit heavy-handed monologue about forgiveness is what ultimately stirs a unconventional heart change in Callie. All in all, the inclusion of By Saving Grace is a convenient snapshot of what Believe Me is all about: a playful tease at the quirky culture of Christianity with an acknowledgment of the deep truth lying beneath its surface.

The reason people reference this scene so much (other than the fact that Lecrae makes his cameo here) is that it says a lot about the state of the Christian film industry.

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The Final Countdown

Last week, we shared the complete timeline for the creation and release of Believe Me. If you got to look through it, you may have noticed one future date on the timeline: Tuesday, March 3 – the official release of the Believe Me DVD and Blu-Ray in retailers nationwide.

Walmart, Amazon, Target

This countdown to Tuesday is a big deal for us. Partly, because it’s the last big hurdle in releasing our film, but also because no Riot Studios project has ever been available to such a big audience. In addition to every major digital platform, people across the country will be able to get the DVD at Wal-Mart, Target, and Amazon. Maybe you still watch DVD’s. Maybe not. Either way, we hope you’ll consider helping us get the word out. We want to blow this thing up, and we plan on making it fun for everyone.

Join the Party

Support us this week by posting about the countdown. Ask your friends to keep track of the countdown clock  on the Believe Me website. Then, most importantly, come out next week and purchase a DVD at Wal-Mart or from Amazon. When you do, take a picture or video with your new copy of Believe Me and post it online with #believemefilm. Every day, we’ll choose our favorite posts and reward them with FREE Riot stuff and possibly even a shout-out from the Believe Me cast and crew in a special video.

No Riot Studios project has ever been available to such a big audience.

A strong start with our DVD release could open up a lot of doors not only for Believe Me, but with our future films. Thanks for being part of the journey. We couldn’t do it without you.

5 Marketing Mistakes We Made on Believe Me

We worked hard on our campaign for Believe Me, and we’re really proud of the results. But, there are always some lessons to be learned. Here are 5 marketing mistakes we made on Believe Me.

1. We Played Goliath When We Were David

Obviously, we want Believe Me to reach as many people as possible. So, we asked ourselves, which movies have the largest audiences? The answer: big budget studio films with mega-million dollar advertising budgets and wide theatrical releases. Our logic was, if we model our brand after those types of films, we will clue people in that this movie is a big deal, and everyone needs to see it.

We succeeded, at least on some scale, in developing that perception. The problem is, when you look like a big budget Hollywood film, you compete against the big budget Hollywood films. Maybe some people see you as a heavyweight, but they’d rather cheer for an underdog.

The underdog factor in our story was actually an advantage, but we downplayed it. From conversations since the release, we’ve gleaned that some of our most faithful fans didn’t feel we needed their support as much, now that we were “big time.”

The Takeaway

Hopefully, next time our story is, “in spite of the odds, we (including you) all succeeded together.” Rather than looking to the biggest campaigns as an example, it’s best to look to those that successfully targeted the specific people you’re hoping to reach, no matter the size.

Luckily, we have a good opportunity coming up to put this lesson into action. Our next big push for Believe Me is the DVD release in stores (Wal-Mart, Target, AmazonMarch 3. It’s awesome our DVDs are getting such a wide release, but they won’t buy themselves. We need our followers (including you) to plan on showing your support by buying a DVD.

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Tell Us Why You Love Believe Me

We want to hear from you!

We love telling stories, but more than anything, we love sharing our stories with you. That’s why it means so much when you share your kind words about our new film, Believe Me.

In the days leading up to Valentine’s Day, we’re asking our friends, fans, and family (including you) to get mushy and tell us why you love Believe Me on Facebook, Twitter, or email.

  • Favorite characters?
  • Best scenes?
  • Quotable lines?
  • Stories from when you watched it?

We want to know!

We look forward to reading your thoughts, and we’ll even reward our favorite posts with some FREE Riot Studios swag. Thanks for being awesome.

Believe Me Feature in World Religion News

Krista R. Burdine with World Religion News recently published one of the most complete articles about our recent project we’ve seen. She gave a good summary of the Believe Me Team system (our crowdsourced marketing platform, created to market our newest film) as well as the film itself. Giving a decent plot summary is always difficult when the writer has yet to actually watch the film, but Krista

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